Product Options
Emerson North  ·  2026-04-20 → 2026-05-04 ← Back to Brief
Product Selection — Emerson North
Choose your next move.

Emerson North  ·  2026-04-20 → 2026-05-04  ·  5 options from this cycle's research

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Each option is grounded in the research data. Tap "Select" to lock in your choice — positioning runs automatically, no Telegram reply needed.
1
Free Lead-In $3,500/mo (with $500 2-wk trial)
DFY Retainer — Airway-Dentist Vertical
"You film yourself. We do everything else — research, scripts, content, publishing, email, CRM."
What it is
Full 7-Layer Marketing Engine for airway dentistry practices. 25 pieces / 2-wk cycle. All done for you.
Who it's for
Airway-focused dentists + orthodontists, $30K–$250K/mo revenue, already posting inconsistently
Price Point
$3,500/mo (with $500 2-wk trial)
Based on: 25 live prospects enumerated. Zero direct competitors identified. Content gap: 0 of 25 produce weekly long-form clinical case videos.
Selected ✓
2
Done-For-You $3,500/mo
DFY Retainer — Myofunctional-Therapist Vertical
"The same engine, built for OMTs who can't fit marketing between 1:1 sessions."
What it is
Full 7-Layer Marketing Engine adapted for myo-therapy practice — tongue-tie, oral posture, airway education.
Who it's for
Licensed OMTs (SLP/RDH background), 5K–30K IG followers, practice-owner tier
Price Point
$3,500/mo
Based on: 10 live prospects enumerated. Smaller pool, more solo operators — lower average revenue than airway vertical.
Selected ✓
3
Digital Product $500 (one-time)
Trial Cycle Only ($500)
"$500 gets you a research brief + full 2-week content cycle delivered live. Keep the deliverables either way."
What it is
First 2-week cycle, flat fee. Convert to $3,500/mo retainer or walk with deliverables.
Who it's for
Prospects who want to see output before committing to retainer
Price Point
$500 (one-time)
Based on: Already built — live Stripe link (pay.emersonnorth.com). The bridge between DM and retainer close.
Selected ✓
4
Retainer $197 (one-time)
Clinician Content Playbook (Private Downsell)
"For clinicians who say no to DFY — here's the playbook so you can run it yourself."
What it is
Digital course teaching clinicians the 7-Layer framework so they can DIY. 8 modules, 4 hrs.
Who it's for
DIY-inclined clinicians who can't justify the DFY retainer
Price Point
$197 (one-time)
Based on: Zero public demand evidence. Use only as private downsell on sales calls, never in outbound.
Selected ✓
5
Workshop Investment varies — ~$5K–$25K per event
Clinician Event Play (Speaking + Sponsorship)
"Skip outbound. Get in the room with 500 airway dentists at Breathe + Thrive."
What it is
Strategic sponsor + speaker positioning at 3 key 2026 events: Breathe + Thrive (Feb), Hinman (Mar), AAPMD Collaboration Cures (May).
Who it's for
EN's own go-to-market — positioning move, not a product
Price Point
Investment varies — ~$5K–$25K per event
Based on: 10 relevant 2026 events mapped. Breathe + Thrive has highest ICP density of any event this year.
Selected ✓
6
Custom
Your own idea
"None of the above fit exactly."
Selected ✓
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