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EMERSON NORTH
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Content Engine
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Amanda, your
Week 1 is ready.
Apr 20 – Apr 25, 2026
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17
pieces going live this week
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Week 1
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"Myo therapy isn't a suggestion. It's what determines whether the braces actually work."
Every piece this week targets one belief gap: the orthodontic referral isn't optional, it's the mechanism that makes the treatment hold. We're reaching parents in the window between getting the referral slip and deciding what to do with it.
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Week 1 Schedule
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Mon – Sat
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Mon Apr 20 ▶ YouTube |
Tue Apr 21 ♪ TikTok ◉ Reels ▸ Shorts in LinkedIn |
Wed Apr 22 in LinkedIn ♪ TikTok ◉ Reels ▸ Shorts |
Thu Apr 23 ▶ YouTube ✍ Blog ✍ Blog ♪ TikTok ◉ Reels ▸ Shorts |
Fri Apr 24 ◉ Reels ♪ TikTok |
Sat Apr 25 ✉ Email |
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Myo Referral Welcome Kit
A free intake consultation + education experience designed specifically for families arriving via orthodontic referral. It explains the referral, previews what sessions look like, and removes every friction point between "the ortho referred us" and a booked appointment.
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View Landing Page →
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Orthodontist referrals are warm leads with a built-in authority signal — but most parents never act on them because no one explains what myo therapy actually is. The research showed a 123-comment Reddit thread of parents who received the referral and did nothing. The Welcome Kit closes that gap by answering the question parents have before they even pick up the phone.
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Open Your Portal →
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Look out for a separate email with your scripts. That comes next — one clean document with everything you need to film and post, ready to go.
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Questions? Reply to this email.
Bryce · Emerson North
EMERSON
NORTH
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