Emerson North Content Engine
✓ Content Approved

Amanda, your Week 1
content is ready.

Apr 20 – Apr 25, 2026

17 pieces going live this week
Content Theme This Week

"Myo therapy isn't a suggestion. It's what determines whether the braces actually work."

Every piece this week targets one belief gap: the orthodontic referral isn't optional, it's the mechanism that makes the treatment hold. We're reaching parents in the window between getting the referral slip and deciding what to do with it.

Week 1 Schedule
Mon
Apr 20
▶ YouTube
Tue
Apr 21
♪ TikTok
◉ Reels
▸ Shorts
in LinkedIn
Wed
Apr 22
in LinkedIn
♪ TikTok
◉ Reels
▸ Shorts
Thu
Apr 23
▶ YouTube
✍ Blog
✍ Blog
♪ TikTok
◉ Reels
▸ Shorts
Fri
Apr 24
◉ Reels
♪ TikTok
Sat
Apr 25
✉ Email
Active Offer

Myo Referral Welcome Kit

A free intake consultation + education experience designed specifically for families arriving via orthodontic referral. It explains the referral, previews what sessions look like, and removes every friction point between "the ortho referred us" and a booked appointment.

View Landing Page →

Why We Chose This Angle

Orthodontist referrals are warm leads with a built-in authority signal — but most parents never act on them because no one explains what myo therapy actually is. The research showed a 123-comment Reddit thread of parents who received the referral and did nothing. The Welcome Kit closes that gap by answering the question parents have before they even pick up the phone.

Open Your Portal →

Look out for a separate email with just your scripts. That comes next — one clean doc with everything you need to film and post, ready to go.

Questions? Reply to this email.

Bryce · Emerson North

Emerson North