Research Brief v2 — NaturallyRachB

Audience Comment Intelligence

Rachel's IG

"Me watching all your videos with my relaxed hair 👀😭"

Rachel's IG

"Watch me try this and not look this gooodddd"

Rachel's IG

"You have a lot of knowledge to share! ❤️🙌🔥"

Rachel's IG

"Just left you a dm for a tv opportunity 🤍" — media interest incoming

@_lalaronay

"Girrrrl!! You came in clutchhh because I'm getting married this year and was JUST looking up curly bride hairstyles 🔥🔥🔥 thank you!"

@_lalaronay

"Love the hair!!! You need your own purchase link because I just bought some after watching your video 😉"

@iamcrystalnicolee

"Definitely woulda been shaped like this if my momma didn't perm my hair in the 90s 🙄🙄"

@iamcrystalnicolee

"I just ordered everything from both post and I better look amazing after spending over $500. ❤️"

@itsbabykelz

"Girl what's your skin care routine!!"

@_lalaronay

"Do you do anything extra for the coils in the bottom?" — technique questions, wants specifics

Recurring Pain Points

Technique uncertainty
Product overwhelm ($500+ spent)
Identity tension (relaxed vs natural)
Generational perming trauma
Bridal natural hair anxiety

Emotional Themes

Aspiration
Self-doubt masked by humor
Desire to be seen as beautiful naturally
Buying fatigue without confidence

Content They Want

Technique specifics ("what extra for the coils")
Product recs they can trust
Validation that natural is beautiful for weddings

Competitor Intelligence

Account	Top Velocity	Hook Pattern	Format	Gap Rachel Can Own
@endlessmomdiary	721,774 views/day	Short ambient caption + no education — pure vibes	ASMR evening routine Reels	Same format + adds the "why" layer Rachel's biochem angle provides
@_lalaronay	5,481 views/day (hair-specific)	"your curls are ALWAYS invited" — validation-first	Carousels (lifestyle) + Reels (hair)	Shows the result. Rachel can teach the prep — tutorial depth behind the inspiration
@itsbabykelz	185,965 views/day	"You need to stop sleeping on this" — urgency + budget	Trend-jacking + budget beauty Reels	Ingredient science behind drugstore picks — Rachel adds biochemistry credibility
@iamcrystalnicolee	68,177 views/day	"Did I make a mistake?!?!" — fear/curiosity hook	Lifestyle + skincare routine Reels	Same fear-hook format for hair: "Did I ruin my curls?" then teach the recovery
@lifethru.angie	Low (travel/lifestyle)	Aesthetic beauty/travel content	Reels + carousels	Low competitive relevance for Rachel's niche

Patterns Across All 5

100% Reels for any meaningful velocity — carousels are dead for growth · Short captions win (emoji + hashtags only) · Routine/ASMR format consistently outperforms educational talking-head content · Cultural moments (Coachella) spike velocity dramatically

Viral Signal Report

Creator	Caption	Format	Views/Day	Relevance to Rachel
@endlessmomdiary	"after beach night routine 🐚🐢"	Reel	721,774	ASMR routine format — adapt for hair care
@endlessmomdiary	"building a life I don't need a break from 🧸"	Reel	261,397	Lifestyle + identity hook
@itsbabykelz	"we had a surprise visitor 👀 @rhode BIEBERCHELLAAAA"	Reel	185,965	Trend-jacking — watch for natural hair cultural moments
@iamcrystalnicolee	"Did I make a mistake?!?! Omg I'm scared lmao"	Reel	68,177	Fear hook — Rachel can use for "Did I ruin my curls?"
@iamcrystalnicolee	"whoever said tanning isn't for black people… I just want to talk"	Reel	35,171	Identity/reclamation angle — Rachel's natural texture journey
@_lalaronay	"a reminder that your curls are ALWAYS invited ➰💍"	Reel	5,481	Most relevant — direct curly/natural hair content with active bridal comments

Winning format: Reels only — carousels have 0 velocity across all 50 posts.
TikTok sounds: No data this run (scraper bug). Check manually via TikTok Creative Center for natural hair audio trends.

Content Recommendations — Next 2 Weeks

Week 1

The Relaxed Hair Reel

"This is for my girls still watching from the relaxed side 👀"

Based on: Client comment "Me watching all your videos with my relaxed hair 👀😭" — speak directly to the pre-natural audience

Fear Hook — Curl Recovery

"Did I ruin my curls? 😭 (here's what I did)"

Based on: @iamcrystalnicolee "Did I make a mistake?!" format (68K vel) — Rachel's version with ingredient-backed recovery

Budget Ingredient Breakdown

"The $6 conditioner that does what the $40 one claims to"

Based on: @itsbabykelz "baddies on a budget" angle + Rachel's biochemistry differentiation

Evening Hair Routine (ASMR-style, no talking)

Ambient sounds, products on camera, soft visuals — no voiceover

Based on: @endlessmomdiary ASMR routine format dominating velocity (721K vel) — give the audience a routine to follow

Curly Bride Content

"Your curls belong at the altar ➰💍"

Based on: @_lalaronay's reel (5,481 vel) + "I was JUST looking up curly bride hairstyles" comment — wedding season is NOW

Week 2

Momma Permed My Hair

"Growing up, I thought relaxed was the only option. Here's what that actually does to your hair."

Based on: "Definitely woulda been shaped like this if my momma didn't perm my hair in the 90s" — generational trauma + education

Ingredient Science Reel

"This ingredient is why your hair keeps breaking — and it's in everything"

Based on: "You have a lot of knowledge to share!" + keyword "hair care products for black hair" (3,600/mo, RISING)

Cardi B Hair Mask Breakdown

"I looked up what Cardi B actually uses on her hair. Then I read the label."

Based on: "cardi b hair mask" keyword — 2,400/mo, LOW comp, RISING — cultural moment + Rachel's ingredient angle

Skin + Scalp Connection

"What I put on my face vs. what I put on my scalp — they're more connected than you think"

Based on: Cross-pillar demand (skincare questions in hair creator sections) + Rachel's clean skincare pillar

Product Fatigue Reel

"You don't need more products. You need to read the ones you have."

Based on: "$500 and I better look amazing" comment — buying without confidence is the core tension

Keyword Opportunities

Keyword	Volume/Mo	CPC	Competition	Trend	Recommended Use
hair care products for black hair	3,600	$0.79	LOW	↑ RISING	Blog #1 — Rachel's primary differentiation angle
styling oil for hair	5,400	$0.75	LOW	↑ RISING	Caption keywords, product review content
cardi b hair mask	2,400	$2.79	LOW	↑ RISING	Script #8 — cultural moment tie-in
how to fix frizzy hair	2,400	$1.41	MEDIUM	↑ RISING	Blog or Reel — transitioning hair texture
natural black hair styles	2,900	$0.32	LOW	↑ RISING	Bridal + general natural hair content
affordable hair products	1,900	$0.87	LOW	↑ RISING	Budget ingredient breakdown scripts
can black people have straight hair naturally	1,900	$0.00	LOW	↑ RISING	Education Reel — addresses "why" behind natural texture
hair care products	33,100	$3.74	LOW	↑ RISING	Long-term pillar — anchor the blog strategy

Bug Report — Research Infrastructure

Reddit — Returning Junk Posts

25 posts returned with no subreddit metadata. Posts are completely unrelated to target subreddits (adult content, gaming, foreign language). Actor appears to be pulling from a global trending feed instead of subreddit-filtered search.

Actor: trudax~reddit-scraper-lite

HIGH

TikTok Comments — 0 Returned (Public Account)

@naturallyrachb is a public TikTok account but the comments actor returned 0. Likely cause: actor input expects post URLs, not a handle. Need to scrape post URLs first, then fetch comments per post.

Actor: clockworks~tiktok-scraper

HIGH

LinkedIn — 403 Forbidden

All keyword searches returned HTTP 403. Actor may require a LinkedIn session cookie in the input config, or the actor tier changed.

Actor: curious_coder~linkedin-post-search-scraper

MEDIUM

Twitter/X — 0 Results

0 tweets returned for all keyword searches. X API changes or actor not maintained.

Actor: quacker~twitter-scraper

MEDIUM

Google Trends — 400 Bad Request

All pytrends queries return HTTP 400. Google may have changed the undocumented API endpoint.

Library: pytrends

LOW