# Content Learnings — Lasting Language Therapy

Client-specific rules accumulated from revision feedback. Injected into every generation prompt for this client.

<!-- Format:
## YYYY-MM-DD — short title
- Rule: what to do / not do
- Why: why this matters
-->

## 2026-04-17 — No platform shorthand in audience-facing content

- Rule: Never use Reddit shorthand like "r/braces" or "r/[anything]" in any slide, caption, or script. Write it out as "a Reddit community about [topic]."
- Why: The average reader does not know what r/ means. It signals internal research jargon, not audience-facing language.

## 2026-04-17 — Stat + label must read as a complete unit

- Rule: When a large number (big-stat) anchors a data point, the label immediately following it must complete the sentence so the reader can parse the meaning without searching the slide. "123" alone is ambiguous. "123 comments" stacked directly below reads cleanly.
- Why: On a carousel slide with 2-3 seconds of attention, an orphaned number with its descriptor floating separately creates confusion and undermines the proof point.

## 2026-04-17 — No SEO/marketing jargon on audience-facing slides

- Rule: Never surface terms like "Buying Intent," "Informational," "Navigational," "Search Volume," "High-intent query," or any other SEO/keyword research vocabulary in any slide, caption, or script that the audience will read. These are research artifacts, not communication.
- Why: These terms reveal how the content was researched, not what the audience needs to know. They break trust and make posts look like they were written by a marketer, not a clinician.

## 2026-04-17 — All carousel slides must use 11vh top padding globally

- Rule: Set `.slide { padding: 11vh 8vw 6vh 8vw; }` in the carousel CSS. Do NOT use 6vh top padding. This applies to every slide in every LinkedIn carousel, not just CTA or resolution slides.
- Why: The brand watermark sits at top: 3.5vh. With only 6vh top padding, labels and badges start too close to the watermark on every slide, not just the last two. The fix must live at the CSS level — patching individual slides is fragile and misses slides as content changes.