Client Onboarding Sequence

Emerson North Welcome

5 emails. From Bryce. The message: you hired us so you don't have to think about this. Record your videos. That's it. We handle the rest.

From: Bryce Folsom <bfolsom@emersonnorth.com>
You're set up. Here's what you need to know.

Welcome to Emerson North.

Everything is live. Your portal, your bio link, your brand system. All built, all connected, all ready.

I'm going to be straightforward with you about how this works: you don't need to manage any of this.

Content goes live on your platforms every week. Blog posts publish. Emails send. Your bio link updates. Carousels post. All of it happens without you touching anything.

There is exactly one thing we need from you, and I'll cover that in a couple days. For now, here are your links:

One thing to do right now: Copy that bio link and paste it into your Instagram, TikTok, LinkedIn, and YouTube bios. Takes 2 minutes. That link will always point to your latest content and offers. We keep it updated.

That's it for today. More in a couple days.

Bryce Folsom
Emerson North
Day 3
From: Bryce Folsom <bfolsom@emersonnorth.com>
Here's what's running for you right now

I want to pull back the curtain for a second so you understand what you just turned on.

Every week, your brand is putting out:

  • Long-form video content on YouTube
  • Short-form clips across LinkedIn, Instagram, and TikTok
  • Carousels designed for saves and shares
  • SEO blog posts driving organic traffic
  • Nurture emails keeping your audience warm

Every piece is written in your voice, styled with your brand, and strategically positioned based on real market research. Not templates. Not AI slop. Real content built from data about what your audience actually responds to.

Captions, hashtags, SEO keywords, posting times, email subject lines, blog images. All handled. All scheduled. All automatic.

Jeff Bezos doesn't know every product on Amazon. He doesn't write the listings. He doesn't schedule the inventory. But he built a system he trusts to do it right, and he focuses on the things only he can do.
That's what this is for you.

You are the face of your brand. You are the expert. You are the one your clients trust. Your job is to show up, serve your clients, and be brilliant at what you do.

Our job is everything else.

You don't need to check the portal every day. You don't need to manage a content calendar. You don't need to think about what to post or when. It's handled.

Tomorrow I'll tell you the one thing we actually need from you. It takes about 2 hours a week.

Bryce
Day 5
From: Bryce Folsom <bfolsom@emersonnorth.com>
This is the only thing you have to do

Everything in your system is automated except one thing: your face on camera.

Nobody can automate that. And honestly, that's why it works. The carousels, blogs, and emails build your brand. But the videos build trust. People buy from people they feel like they know. The videos are how they get to know you.

Here's how it works:

Every week, you'll get an email from us with your scripts. They're fully written. Word for word. Hook, talking points, close. You don't write anything. You just read and record.

The Sunday Rule: Block 2 hours on Sunday. Record everything in one sitting. That's typically 1 long-form video and 3 short clips. Batch it, submit it, forget about it.

How to record:

  • Phone camera is fine. Natural light near a window.
  • Horizontal for YouTube. Vertical for everything else.
  • Read the script once before you hit record. Don't memorize. Be natural.
  • Same background every time. Simple and clean.
  • Don't worry about mistakes. We handle the editing.

Deadline: 48 hours before the scheduled post date. If you record Sunday and submit Sunday night, everything posts on schedule.

Submit here:

Drop the files. We take it from there. Editing, captions, formatting, scheduling. Done.

If you can't record one week: No stress. Let me know and we adjust. The carousels, blogs, and emails still post automatically. Nothing breaks. We just shift the video content.
Bryce
Day 7
From: Bryce Folsom <bfolsom@emersonnorth.com>
You don't have to look at any of this. But here's where it lives.

I want to be clear: you do not need to manage your portal. Everything runs whether you log in or not.

But I know some people like to see what's happening. So here's a quick map of where things live if you ever want to look:

{{client_name}}.emersonnorth.com

  • Content Calendar — Every piece of content, organized by week. What's live, what's scheduled, what's coming.
  • Blog & SEO — Your published blog posts and their keywords. Watch your organic traffic grow over time.
  • Campaigns — Your active funnels, email sequences, and pipeline. Where every lead is in the journey.
  • Products — Your offers, lead magnets, pricing. Everything organized.
  • Financials — Revenue tracking and trends. Connects to Stripe when you're ready.
  • AI Assistant — Chat with an AI that knows your business. Look up contacts, draft messages, answer questions.
  • Upload — Where you submit your recorded videos.

Think of this like a CEO dashboard. You check it when you want a pulse on how things are going. You don't need to check it for things to work.

The system runs. You focus on your clients. That's the whole point.

Bryce
Day 10
From: Bryce Folsom <bfolsom@emersonnorth.com>
Your content is live. Here's what your week looks like now.

Your first content is either live or about to be. From here on out, this is your week:

Monday through Saturday: Content posts across all your platforms automatically. You don't do anything.

Once a week: You get an email with your video scripts. You record them on Sunday. Upload them. Done.

That's it.

No managing a content calendar. No writing captions. No designing graphics. No scheduling posts. No stressing about what to post or when. No SEO research. No email design. No hashtag strategy.

You hired us so you could stop thinking about all of that and focus on what actually grows your business: serving your clients and being the expert they trust.

The best CEOs don't do everything. They build systems they trust, put the right people behind them, and focus on the work only they can do. That's what you just did.
Now go do what only you can do.

If you ever need anything, message me on Telegram or reply to any email. I'm here.

Let's build something people can't stop talking about.

Bryce Folsom
Emerson North
bfolsom@emersonnorth.com / emersonnorth.com
Quick reference:
Portal: {{client_name}}.emersonnorth.com
Bio link: links.emersonnorth.com/{{client_id}}
Upload videos: {{client_name}}.emersonnorth.com/content/upload
Contact: Telegram or reply to any email