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EMERSON NORTH
STRATEGIC ADVISORY GROUP
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SOCIAL MEDIA AUDIT — APRIL 2026
Here's what we found across your platforms.
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We audited all three of your active social profiles — Instagram (@bleutiquehair, @metowi) and TikTok (@metowiverse). Below is what the data shows, what's working, and what needs immediate action.
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37.6K
@bleutiquehair
Followers
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0.12%
Bleutique
Engagement Rate
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2,257
@metowiverse
TikTok Followers
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14%
TikTok
Engagement Rate
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INSTAGRAM · @bleutiquehair
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37,622 followers. 0.12% engagement.
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This is the most urgent issue across all three profiles. With nearly 38K followers, @bleutiquehair should be averaging 750+ likes per post. The last 12 posts averaged 42. That gap is a red flag — and it's not a content problem.
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Most Likely Cause
Engagement this far below average (healthy: 2–5%) points to purchased/ghost followers or an active Instagram shadow-ban. Either suppresses organic reach and causes the algorithm to deprioritize the account.
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What We Found
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| 0.12% engagement rate — should be 2–5% at this follower count. Currently 16–40x below benchmark. |
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| Account went dark ~9 months ago — last post was July 2025. Extended inactivity further tanks algorithmic reach when you resume. |
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| No bio — 37K followers land on a blank description. Zero context, zero conversion. |
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| 9/12 recent posts are Reels — content format is correct, which makes the engagement gap more suspicious of a structural issue (shadow-ban or ghost followers) rather than a creative one. |
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| F/F ratio: 14:1, website linked — the profile structure itself is clean. Website (metowimethod.com) is in bio ✓ |
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Recommendations
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| Run a follower audit via HypeAuditor or Modash before investing more content effort |
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| Add a bio immediately — 2-minute fix, high impact on profile conversion |
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| Test for shadow-ban: post a Reel with 3–4 niche hashtags, check if it surfaces in hashtag search from a separate account |
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| We can build a 30-day re-engagement content strategy for when you're ready to relaunch |
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INSTAGRAM · @metowi
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Strong bio. One critical barrier to discovery.
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The @metowi profile has solid fundamentals — clear bio, Linktree in the link slot, public account. But our audit flagged something significant that's actively killing cold discovery.
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Age Restriction Active
Instagram is showing a "You must be 18 or older to view this profile" gate to unauthenticated users. Anyone finding you through hashtags, Explore, or a shared link who isn't logged in cannot see the profile at all. This is almost certainly unintentional.
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What We Found
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| Age restriction active — blocks Explore placement and cold-audience discovery entirely |
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| No business category set — missing the discoverability signal Instagram uses to surface accounts in relevant searches |
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| Bio is on-brand: "Metowi Method Extensions | Education | Lifestyle" ✓ |
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| Linktree in bio (booking, shop, learn) ✓ — public, unverified (normal at this stage) |
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Recommendations
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| Remove age restriction immediately — Settings → Account → Sensitive Content Controls. Takes 30 seconds. Highest-impact fix on this profile. |
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| Set a business category in account settings — "Hair Salon" or "Beauty, Cosmetic & Personal Care" |
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| Track Linktree link clicks to know which CTA (Book, Shop, Learn) is actually converting |
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TIKTOK · @metowiverse
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The engagement is real. The growth isn't keeping up.
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TikTok is the healthiest platform in the mix. The content clearly resonates — 14% engagement is well above TikTok's 5% benchmark, and one video pulled 115,500 views with 13,700 likes. The issue is that strong engagement hasn't translated into proportional follower growth.
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What We Found
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| 2,257 followers across 103 videos — strong output, but ~22 followers per video is low given the engagement quality |
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| 14% engagement rate — significantly above the 5% TikTok benchmark. Audience that engages is genuinely active. |
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| Health & Wellness category set, public account ✓ |
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| Bio link points to methodlaundrycare.com — confirm this is the right destination, or swap to main booking/brand hub |
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| Bio doesn't lead with a clear value prop for a new viewer — personality is there, but the hook is missing |
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Recommendations
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| Confirm or update the bio link — if methodlaundrycare.com is a secondary product, swap it for a Linktree hub covering booking + shop |
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| Sharpen the bio hook — lead with what you do: "Microlinks educator & stylist. Ponytail-test approved. Book below ↓" |
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| Pin your top-performing videos to convert new traffic — high-engagement videos are your best first impression |
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| Cross-promote TikTok on Instagram — the engagement gap suggests audiences aren't aware both accounts exist |
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NEXT STEPS
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EMERSON NORTH
| →Run HypeAuditor report on @bleutiquehair |
| →Build 30-day @bleutiquehair relaunch content plan |
| →Shadow-ban test protocol & documentation |
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YOUR ACTIONS
| →Remove age restriction on @metowi (Settings → Sensitive Content) |
| →Add bio to @bleutiquehair now |
| →Set business category on @metowi (30 sec) |
| →Confirm correct link for @metowiverse bio |
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Bottom Line
Two of the three accounts have quick wins that cost nothing and take minutes. The @bleutiquehair engagement situation needs investigation before more content goes out — we want every post reaching real people. Let's connect this week to walk through the audit live.
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Warmly,
Bryce Folsom
EMERSON NORTH
bfolsom@emersonnorth.com
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emersonnorth.com
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EMERSON NORTH
STRATEGIC ADVISORY GROUP
emersonnorth.com
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bfolsom@emersonnorth.com
Emerson North LLC. All rights reserved.
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