{
  "meta": {
    "client": "emerson-north",
    "client_name": "Emerson North",
    "client_type": "b2b",
    "niche": "Done-for-you marketing for licensed clinicians",
    "date": "2026-04-20",
    "covers_weeks": 2,
    "target_audience": "Licensed clinicians running expert-led practices — primarily airway-focused dentists, myofunctional therapists, and pediatric therapy practice owners — doing $30K–$250K/month in revenue. They have real clinical authority and a patient audience but zero time, no in-house marketing, and a stack of 8 software tools they can't run. They want the marketing function fully operated for them, not another tool to learn.",
    "secondary_audience": "Pediatric therapy practice owners (OT, PT, speech); functional medicine clinicians with 6-figure practices; chiropractors with a specialty angle",
    "tone": "Professional, direct, clinical-authority-respecting. We talk to clinicians like colleagues, never like marketers. We avoid agency jargon, hype, and influencer-speak. We are explicit about costs, deliverables, and trade-offs.",
    "pillars": [
      "The done-for-you difference — real clinician client stories, time-back case studies, what the 7-Layer Engine actually produces week to week",
      "The $850 per month tool-stack autopsy — breaking down what clinicians overpay for (GoHighLevel, Hootsuite, SEMrush, Canva Pro, etc.) and still can't run well",
      "Clinical authority content principles — how expert-led practices should sound online, and the influencer traps that make credible clinicians lose their voice",
      "Behind the 7-Layer Engine — how EN runs marketing for a clinician end-to-end, from research scan through daily publishing and CRM",
      "Market intelligence for clinician niches — live gap analysis, content-authority scoring, and niche trend reports for airway, myofunctional, and therapy practices"
    ],
    "campaign": "Clinician Outbound — Airway + Myofunctional",
    "campaign_product": "Emerson North 7-Layer Marketing Engine — DFY Retainer",
    "campaign_price": "",
    "campaign_cta": "",
    "campaign_notes": "",
    "target_market": "Licensed clinicians operating expert-led practices doing $30K–$250K per month, concentrated in airway dentistry, myofunctional therapy, and pediatric therapy",
    "product_category": "Done-for-you marketing services",
    "competitor_names": []
  },
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