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        "caption": "grwm featuring mother nature as the background🌴😍",
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        "caption": "the hours I think of no one else but me❤️ I encourage you to do the same…\n\nComment MORNING to have links to everything sent to you!",
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        "caption": "the trip where I wore my natural hair ❤️\n📍Puerto Vallarta",
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        "caption": "the hours in the day I prioritize my peace… but this time in a place that feels like peace itself😍🌴\n\n📍 @garzablancapreserve",
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        "caption": "truly the BEST margaritas… I need to come here more often🤭",
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  "competitor_comments": {
    "endlessmomdiary": [
      "Ha 💸 ha Ha 💸 ha Ha 💸 ha Ha 💸 ha",
      "I absolutely love your account and your aesthetic! It’s art and so satisfying to watch. BUT- Mother to mother,..There is one thing that I would be uncomfortable with and that’s showing a toothbrush go in and out of my child’s wide open mouth with foam all around it. There is alot of creeps on the internet 🙈 you might not even see it that way and I could be totally wrong. I  hope this doesn’t offend you or land the wrong way. 🤍 I love your content.",
      "The ending was honestly such a vibe 😍✨💞",
      "Why didn’t the father go with the mother to put the children to bed?",
      "A perfect evening❤️",
      "beautiful family ♥️♥️♥️",
      "Love this - The end was epic😁🙌🏼",
      "The masks at the end made me giggle 😂",
      "The laugh😂😂",
      "You have an amazing Family 😍😍😍😍",
      "So amazing Family 💕 such goals🙌",
      "Beautiful family 🫶🏼",
      "So beautiful in effortless time 😍😍",
      "Obsessed 💕💕💕",
      "😍😍😍 always so perfect",
      "Love you girl 💓!",
      "Your so beautiful my inspo as a mom ❤️",
      "The way you throw the thing 😍😂",
      "Where’s your outfit from?😍",
      "The cutest mom🔥😍",
      "Wow just stunning mom 🌟you are Queen 👸🏼🤍Love your dress 🎀💘",
      "okay be honest.. how long do we look like we’ve been together? 👀",
      "Beautiful kitchen \nIs this Dubai??",
      "อร่อยมาก = Aroi mak --> That's makes me smile ❤️🇹🇭",
      "Everybody stop talking my show is on😏",
      "Feliz no simples 😍",
      "You are just so cute! Living best life & inspiring us 🤍 love the energy!!!",
      "I love your content! Very simple, neat, not show, no act! Pure perfection! God bless!",
      "What did he say? Lol 😂",
      "🇹🇭 He said “Aroi mak” = Very yummy 👏😋",
      "Beautiful couple 🥹🤍",
      "eating while standing, the cutest love language 🌸🍽️🫧",
      "The calm to my busy morning ❤️❤️ thank you for your video",
      "okay but be honest.. are we crazy for even thinking about baby #4 ?👀",
      "Beautiful family!!!!! Janice, where do you get the girls jellies in the nude colors? I love them for my granddaughter’s! 🙏🏽🤍",
      "The most pretty women really🔥🔥🔥",
      "Cutest family!! Love seeing everyone create content together🥹👏🏽",
      "Love that he is joining the crew on these reels! 🔥🙌❤️",
      "whole gang is here 😍 I love to see it!! 🤍",
      "Omg the way she rolled her eyes back 😂the little one on the left understood the assignment",
      "The little sweetheart on the left side 😂❤️",
      "By far the best version of this challenge.",
      "No no no no 😍 I’m in L O V E 🤍this keeps getting better and better ! God bless you all cuties ✨",
      "Did your genetics even try?😂 I’m kidding love, but omg your husband copy and pasted those babies!!! Beautiful family 😍",
      "Dream family",
      "More content like this 🔥🔥",
      "love your dress!! where is it from?",
      "Beautiful family ❤️",
      "❤️❤️❤️❤️❤️❤️❤️ your husband’s laugh at the end is priceless. Love it.",
      "Your husband cracking up like that is me 😂😂"
    ],
    "_lalaronay": [
      "my bbyyyy 🔒❤️‍🔥",
      "The Ogunbowale’s🤍",
      "Love yall badddd😍😍😍❤️",
      "The prettiest bride 😍😍😍",
      "So happy for you both! ❤️",
      "I LOVE THIS 😍",
      "So happy for you two 🥹 also in love with that jacket",
      "yeeeaahhhhhh",
      "Beautiful couple 😍 Congrats 🍾",
      "Yesss Mrs. O 😍💒",
      "Ugh just love yall down🙌🏾🥰",
      "mind u i just woke up to a mic in my face!",
      "Not with the subtle \"bedroom voice\"😂 to match the misses sexy hair❤️",
      "The my wife flex 🤏🏾 more of these videos please 😍",
      "Beautiful curl pattern 😍",
      "Def felt like I was on a hot line for a sec 😂😂 til the childish “okay byeee” came 😂",
      "Lol! I was like why do you sound so different lol",
      "She was so straight to the point! Omg!",
      "Oooooo why do I feel like this is Arike’s “Lala voice” because we don’t normally hear her like this 😂❤️",
      "Aw! Too cute!!! 😂😍🥰",
      "😍 … but the caption tho bahahahaha 😂❤️lol love y’all 🫶🏽",
      "I love your curls!",
      "❤️ good job wifey 🗣️",
      "We loveeee. 👏🏽🤭",
      "I’m screaming!!!!! 🤣🤣🤣🤣🤣",
      "Lookkk at yalllll😍😍😍",
      "Congrats my favs 🥹",
      "Omgggeeeee congratssss 😍😍😍😍😍😍😍😍😍😍😍😍😍",
      "Waittt so married in Miami???? omggggggg ♥️🫶🏻 congrats!!!!!!!!!",
      "😍😍🥺🥺🥺😍😍😍 love yall badddd❤️",
      "Congratulations!!!🔥🤍",
      "OMGGEEEE🥺🥺😩",
      "HELLO I’M BALLING MY EYES OUT?!?! LOVE YALL!!! 🥹🤍",
      "Congratulations 🍾💫",
      "Congratulations 😭🥹🩶✨😍",
      "😍🥰😍🥰😍 congrats!!!!!!",
      "Congratulations ❤️😍😍",
      "CONGRATULATIONS 🔥",
      "OMG CONGRATSSS 😍😍😍",
      "👏🏾🔥❤️ congrats!",
      "Congratulations love ❤️",
      "Girrrrl!! You came in clutchhh because I’m getting married this year and was JUST looking up curly bride hairstyles 🔥🔥🔥 thank you! ❤️",
      "There she is 😍😍😍",
      "The fact that you did your own hair 🔥 Congratulations girl! 🤍",
      "Saving this!!! This is cute 😍",
      "😍 What holding gel do you use? I can’t get my hair to sleek for nothing!",
      "Congratulations",
      "So cutie!!! 😍",
      "Beautiful bride 🔥🔥😍😍😍",
      "Best curls out!!!"
    ],
    "lifethru.angie": [
      "Ah so gorgeous 😍",
      "Awwwwww so much fun boo!!😍😍😍",
      "So beautiful 😍😍",
      "Yesss divaaa😍🏝️",
      "That girl 😍",
      "So cutee girlyyy! Love these shots",
      "all of them are so cute 🎀🌸✨",
      "Looking gorgeous in each outfits 😍😍",
      "Gorgeous 🌸💕🎀",
      "Cuteness overload 😍",
      "Just found your page, wish you did more ootd’s because 😍😍😍😍",
      "Beautiful outfits I love them , even I would wear them all sheesh",
      "I'm just happy we get this video😍",
      "Love the outfits 😍😍",
      "gorgeous girls😍",
      "Loving this photo dump😍",
      "Can't even pick a favorite slide😍",
      "🥹💕LET MEEEEE",
      "Awwwww living your best life 🎀",
      "Love every slide 😍",
      "yess you did!😍",
      "Gorgeoussss 😍",
      "The dreamiest 😍",
      "Awwww living in paradise 🌴✨💫🎀",
      "You make everything look so pretty 😍🌸💗",
      "Gorgeous girlie 🐚🌸🤍",
      "Seychelles 😍😍!",
      "Obsesseeed 😍🩷💕",
      "The prettiest!😍",
      "pinterest girlie!😍",
      "Hey gorgeous please tag me in your #noface pics or #nofacefashionclub , so I can repost them 🩷",
      "Angiee of good life💚",
      "Living the best life on a vacay😍",
      "Just a girl living her best life. 😍😍😍😍🤍",
      "Didn't think I'd like this shade of greeeennn😍😍",
      "You the birthday 💚😍",
      "Loving your vacay pics 🌺🌊☀️",
      "Every slide >>>> 😍💗🌸",
      "love a good dump",
      "these captures oh my gosh 🐚💗",
      "Vacay, sun 💛🌴",
      "I’m obsessed 😍",
      "love this vacayyy dump😍",
      "Soo cute!!💗",
      "Okay this is so cutee",
      "You both look so good 😍😍",
      "Gorgeous girls 💗💗",
      "Pretty girls😍😍😍",
      "Beauties 😍😍",
      "Definitely!!😍"
    ],
    "itsbabykelz": [],
    "iamcrystalnicolee": [
      "I thought you was bout to pray cousin 😂",
      "Why do influencers always tap on everything? Who started that and how do we stop it",
      "I can’t wait until my kids are grown and my husband has his own place 😂 I’ll be able to enjoy mornings like this too. Solo life 💕",
      "She talking bout good morning I thought it was an entire day that went by",
      "I thoroughly enjoy these😍",
      "The matcha maker tho 😍 morning!",
      "Oh how I wish I was an early riser on my days off!",
      "Love this boo 😍",
      "Good morning 🙌🏾",
      "Absolutely facts ( they say u put on your own oxygen mask 1st right? ) pour into u and then happily pour into others😍😍 xo",
      "This is so true you literally cannot pour into someone else unless you’re pouring into yourself. The one thing I’ve learned this year is to definitely be selfish. And selfish is not a bad thing like you said selfish means putting yourself first and having boundaries and having standards and making sure you pour into yourself so that you won’t be empty whenever you’re pointing into someone else. Thank you so much for this reminder.",
      "Love this! If I’m selfish cause I want to take care of me…then I’m selfish 💓",
      "Literally what our whole brand is about! Self-care isn’t Selfish, it’s necessary 🤎",
      "They call you selfish when they can’t control you.",
      "It’s not selfish sis you just know priorities",
      "Choosing yourself can make others think you’re selfish and that’s ok.",
      "Selfish yezzzzzz❤️",
      "😍😍😍 SELFISH",
      "Yep im definitely in my selfish era. I did the service era now it's service myself",
      "Selfish because I am definitely working on choosing me",
      "Selfish .. because now I  choose me . I actually prioritize myself instead of caring for everyone else all the time  without any consideration for myself",
      "Your skin is to die forrr😍",
      "What a dream Queen!!! 😍😍😍",
      "so gorg & vibrant 😍💕💕",
      "Gorgeous gorgeous 😍",
      "You on vacation?! YES PLSSSSS ALLL DA TIMEEE😍😍😍😍",
      "😍Where is the set from?",
      "And it’s gorgeous 😍😍",
      "Definitely woulda been shaped like this if my momma didn’t perm my hair in the 90s 🙄🙄",
      "Body is 🔥🔥🔥🔥😍",
      "This gon break the internet friend 🔥😍",
      "Whewwww 😍😍😍😍",
      "Loooking goodt!!😍😍😍😍 yassss!!!!🔥🔥🔥",
      "😮‍💨😮‍💨😮‍💨 we won’t discuss how many times I watched this. 😂 🔥🔥🔥🔥",
      "I just ordered everything from both post and I better look amazing after spending over $500. ❤️",
      "We are not surprised!! Our Kale cleanser gets the job done every time! 💚",
      "Girl your glow is just out of this world 😍😍😍😍",
      "FLAWLESS SKIN!! 🔥🔥",
      "The glowwww😍😍😍✨",
      "I love that @tirtir_global toner too!😍🤍",
      "Uggh… I’ve already been buying so much skincare lately. Now I want to try everything you use 🤣",
      "You have gorgeous skin!😍",
      "Yesss lord!",
      "Skin goalsss ✨",
      "Talk about glass skin , you are glowing honey 😍🙌🏾",
      "Look at that glow 😍",
      "Ohhhh I been waiting for thissss 😍",
      "Waist where ???!!!!! Yes ma’am !!!😍😍😍",
      "OH!!!😍😍😍😍😍😍😍",
      "😮‍💨😮‍💨😮‍💨🤏🏾🤏🏾😍 ma’ammmm"
    ]
  },
  "client_comments": [
    "Watch me try this and not look this gooodddd",
    "You have a lot of knowledge to share! ❤️🙌🔥",
    "Just left you a dm for a tv opportunity 🤍",
    "Lovely and Luxurious!",
    "Yea this eatsss😍",
    "I love them all gurl😍",
    "I do love all those things!! LEVEL UPPPP",
    "Me watching all your videos with my relaxed hair 👀😭"
  ],
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