Research cycle for Home Helpers is complete. Here's what was done:

- **Scraped + supplemented** — Apify returned Reddit forum data + keywords; 7 WebSearch queries filled gaps on competitor reviews, discharge planner pain points, HRRP trends, and local market
- **Brief written** — `research_brief.html` with 7 pain signals, competitor table, content angles, keywords, 5 ranked product options
- **Product picker written** — `product_selection.html` with all 5 options + custom entry
- **Client Profile back-filled** — 5 fields updated in the Google Sheet (content_pillar_4, content_pillar_5, secondary_audience, subreddit_6, subreddit_7)
- **Telegram notified** — links to brief and product picker sent (msg 295)
- **FLSM task created** — "Select product for 2026-04-17 cycle" assigned to Bryce, due 2026-04-18

Waiting on your product selection — once you pick one via the product picker, run `/positioning home-helpers` to continue to Layer 2.
pillar_4` (Dementia & Memory Care), `content_pillar_5` (Caregiver Relief & Support), `secondary_audience` (adult children 45–65 managing parent's transition home)

- **Telegram sent** · **FLSM task created** (task #79, needs_approval)
- **Google Doc:** https://docs.google.com/document/d/1qSku6jQo870dgI-AbrmdsevmYV0URCtrqOBEYB7gIzU/edit

Waiting on product selection — tap "Select" on the picker to trigger positioning.