Client "j" is a hard stop before the scraper can run. Here's what's missing:

**Hard stops (B2B mode):**
| Field | Current Value | Problem |
|---|---|---|
| `niche` | `"K"` | Placeholder — scraper search queries won't work |
| `target_market` | *(blank)* | Required for all B2B queries |
| `product_category` | *(blank)* | Required for review intelligence + buying intent |
| `competitor_1–5` | *(all blank)* | No competitor sites to analyze |

**Also placeholder (not blocking, but need real values):**
- `instagram_handle`: `"M"` — not a real handle
- `product_1_name`: `"K"` / `product_1_description`: `"J"`

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**What I can infer from the knowledge base** and fill in for you:

- `niche` → `"content marketing for independent medical practices"`
- `target_market` → `"independent clinic owners and practice administrators"`
- `product_category` → `"content marketing services"`

But I need **you** to provide:

1. **The 3–5 competitor names + URLs** — who else is doing content marketing for clinics/medical practices? (agency names, any specific competitors J is aware of)
2. **Real Instagram handle** for J (if they have one)
3. **What J's actual service is called** (the product name, instead of "K")

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Once you give me the competitors and confirm the inferred fields look right, I'll update the sheet and run the scraper. Want me to fill in the niche/target_market/product_category now based on the knowledge base, and you just add the competitors?